Thesis: a Microbrewery of Design
Considering the IDEO axium “it is not the chair” – IDEO was asked to redesign a chair for a major railine, but found that the problem was not the chair, but the path thier client took to the seat.
My experience has been that when defining space, “it is not the building” - when I think of the creation of a building, I dont think of connection details. I think of the connections made between people, partnerships and synergistic relationships; of empathetic meaning, environmental concern, value production and symbiotic relationships.
In order to examine this relationship, I want to reduce the scale of the object, so that I can make, explore meaning, and connect with more people in a shorter amount of time. I want to explore the system of making empathetic creations made and distributed to other people.
To this end I propose a design microbrewery. This would be a place where objects were made, objects whose buyers would be designers, fitting existing solutions to their tastes, needs, and individuality.
I believe such a place would have several profound effects:
When I think of architectural design, I can not stop thinking about huge parking lots, and sprawl. Our american lifestyle has become so dependant on automotive transportation that if we do not build the space for our cars, then our buildings fail, or create hazardous conditions for people using the space. New Urbanism is an example of movement that looks to thwart this epedemic and return the scale of the american city so that it can be enjoyed by people. one of the major problems is that there is no urban capcity to support retail shops, because they are simply to expensive to be practical for everyday people. If the scale of a unit of production can be reduced then perhaps this can become practical.
Other considerations have been to create urban agriculture, to reduce the supply and distribution chain footprint that takes place to get grain from the field to the grocery store. There have been several studies that have shown that urban agriculture builds community, increases health and reduces the environmental footprint of food production. My goal is to pursue a concept of urban manufacturing, where the supply and distribution chain of material objects is reduced to enhance urban life in all the same ways. My belief is that if both of these problems are solved, then human needs can be met in american environments without ever needing a truck or car to function in daily life.
Empathetic value, Phenomenology are quinticential value that is described when describing how to make buildings into ‘A’rchitecture. At the scale of ‘F’urniture, I want to create a system for envolving the user in the ‘P’rocess of design. The contemporary Industrial design discussion has been the value of empathetic connection to everyday objects. I believe the next step in creating empathetic connection to our objects and to our spaces is to involve the client in the design of the things they use.
Strategy: To investigate the system of architecture, which produces meaningful objects, through coordination, planning and seeking purpose collabratively, while working at a smaller and more affordable scale.
Tactics: I plan to build tools that will empower others to create and modify there own spaces within parametricly controlled rulesets so that there will be a great beauty in the objects created, as well as a great diversity within subsets.